Technology allows for rapid application development.

With rapid application development you can see a site come to life daily. As a client you can ask for changes that are made immediately and visible the next day. This way feedback can be implemented as early as possible and your User Interface is more polished upon a project's completion.

Technology expertise allows us to approach strategic planning and real-world interaction with knowledge of how business decisions affect the product at the architectural level.

The majority of the CitrusByte team are technologists. We specialize in building large, dynamic, complicated applications. This gives us a significant value proposition to our clients. For one, we can choose any world-class designer that fits particular subjective style and secondly, Designs and User Interaction that is not first run by a developer can lead to excess or overcomplication in the development.

We're not just technologists, we live this stuff.

Ruby on Rails

Fantastic framework for building quality applications in record time. Comes packaged with great libraries for things like User authentication, file and image uploading and more.

Merb

Allows us to build small multi-threaded applications for things like file uploads and distributed login services without losing the power of the Rails framework.

HAML & SASS

Helps to keep our front-end code more clean and readable than traditional HTML and CSS.

Source Version Control

SVN / GIT (github). Absolutely necessary for web development.

Behavior Driven Development

RSPEC - We write code that tests cases within the application. Instead of having to click around or manually test we write literally thousands of test cases for everything in the models, controllers, views, routes, etc.

REST architecture

architectural style that uses CRUD and the web verbs (GET POST PUT DELETE) to allow the manipulation of web-accessible resources. This gives tremendous benefit for standardizing your internal / external API, readability, maintainability as well as "freebe" features such as an XML interface to those resources. The "gotcha" is that one must architect the application as a set of related resources, but you were doing that already, weren't you?

Deployment

Capistrano - allows us to easily deploy code updates from source version to staging and live servers.

The Ruby Language

Good to write in, very powerful, tremendous amount of open source support for AAA quality free stuff.